Tierra & Alma

  • Visual Identity
  • Illustration
  • Packaging

Crafted in the mountains of Mascota, Jalisco, Tierra & Alma is a small-batch raicilla brand that celebrates tradition and place through storytelling. Its identity blends detailed illustrations with natural tones to highlight each variety’s origin: Suyal, marked by a hare and wine hue; and Acalán, defined by a white-tailed deer and vibrant green. The result feels rooted, artisanal, and inviting.

Tierra & Alma wordmark.
Tierra & Alma bottles over a green top
Tierra & Alma Acalán: bottle with deer illustration and vibrant green label design
Tierra & Alma Suyal: bottle with hare illustration and wine-toned label design
Halte mascot illustration 1 Halte mascot illustration 2

"It captures where we come from, and invites others to taste it."

Emilio, Brand Director
Tierra & Alma packaging
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